Integrated Marketing Communications Assignment 2

Integrated Marketing Communications 2 - Assignment Example First class passengers are served breakfast along with afternoon and evening meals. There is an onboard shop serving a range of alcoholic, cold and hot beverages. The train service has been identified in various industry awards. In the year 2010, it was awarded as Year’s Best Rail Operator at Travel Globe Awards. It is also known as one of the most preferred domestic passenger service in the United Kingdom. The trains are known to be environmental friendly as their carbon dioxide emission is 78% less than average domestic flights and 76 % less than cars (Virgin Trains, 2013b). Integrated Marketing communication Integrated marketing communication has become as a major phenomenon since early 1990s. Corporate and marketing communications are few of the critical persuasive factors used by organizations for market connection (Constantinides, 2006). The objective is to deliver certain perception of products, services and brands to consumers, customers and stakeholders. As a result o f the increasing variety of promotional and communication tools, modern day channels are able to disseminate messages in wide forms. According to Kliatchko (2008), â€Å"integrated marketing communication is audience-driven business process of strategically managing stakeholders, content, channels, and results of brand communication programs.† Marketing communication planning or mix can be characterized in the form of its communication strategies in the market. The various ways through which an organization communicates to its market are advertising, sales promotions, personal selling, direct marketing and public relations (Gronroos, 1994; Ferdous, 2008). Advertising Advertising can be described as a non-personal strategy for mass communication offering great level of command for people responsible for design, manufacturing and delivering of advertising messages (Fill, 2006). This message is transmitted in a particular style and manner which best suits the customer as well as management’s requirements. Regular usage of advertising is critical for creation and maintenance of brand personality, especially when it is integrated with other elements of the mix. It is a dominant form of advertising communication for many firms (Panda, 2003). In any case, advertising needs a carrier so that message can be delivered to the desired receiver (Pelsmacker, 2001). Sales promotions Sales promotion is used for delivering the action plans. Sales promotion and advertising harmonize each other as promotion is short term to generate sales and advertising is for long term awareness and relationship building. Sales promotion is also a non-personal form of marketing communication targeting a smaller audience. The techniques include offering better offers and adding value with the objective of future sales. Various presentation kits such as, catalogues, selling aids and brochures, are used for sales staff. Financial mechanisms such as, promotional pricing and incentive s, are used as a push strategy by companies (Young and Aitken, 2007). Public relations Public relations can describe as relationship management between an organization and its various stakeholders. It is an attempt to establish and preserve shared understanding, good relationships and goodwill with the secondary targets,

The effect of first gulf war on the gulf area Essay

The effect of first gulf war on the gulf area - Essay Example The consequence of war causes havoc and mayhem in the environment and ecological systems where battles are fought. The consequences of war are far-reaching not merely from the devastation and destruction of the fighting, but from the long-term repercussions and costs affecting culture, people, lands, water systems, and atmospheric conditions long after the fighting has stopped. Understanding some of the reasons why the first Persian Gulf War was such an environmental destructive war is the intent of this paper. The discussion in the paper will identify some of the effects of the first Gulf War on human life, its impact on animals and plants in the Persian Gulf region, and what made the war so environmentally reprehensible. The Persian Gulf War: â€Å"The Mother of all Wars† The â€Å"Persian Gulf War† fought in the Persian Gulf between August 2, 1990 and February 28, 1991 was a military effort fought in Iraq, Kuwait, and the Saudi-Arabian peninsula in the Middle East. T he claims that Kuwait a former British colony was illegally extracting oil out of Iraqi territory ignited the fighting between Iraq and Kuwait. In response, international military forces were assembled in efforts to stop the action and a United Nations coalition headed by the United States and 34 other nations from around the world converged on the Middle East using aerial, ground, and chemical weapons of warfare. The number of military lives loss in the Gulf War continues to be debated and estimating the number of civilian lives loss is relatively impossible. However, the casualties of war are not only the loss of human life, but also include the demise of governments, economies, infrastructures, and other support systems in the countries in which fighting occur. The list of the casualties or losses of war can include the physical and emotional health of people, the resurgence of future generations, the use of lands, the loss of minerals, and domination from outside military forces . The stress of fighting depletes and weakens the natural properties of the environment destroying Natures ability to regenerate properties loss during times of war. The evidence that the effects of the Persian Gulf War are obvious, in retrospect and continues to manifest themselves as the area undergoes yet more destruction and devastation with the environment as its most vulnerable victim. The â€Å"Mother of all Wars† as Saddam Hussein described it was such a war of destruction that the aftermath of devastation continues to unfold in the Middle East. Tracking the wreckage, the most telltale signs and evidence of the magnitude of the destruction the Gulf War had on the environment is the erosion and depletion of the land masses in the areas. The damage whether intention or consequential resulted in irreversible damage to the region. The aftermath of the fighting continues to plague the area jeopardizing the health and well being of future generations. Whereas the fighting w as primarily between Iraq and Kuwait the influence and impact of the fighting was experienced by military support from various nations from around the world and in neighboring countries adjacent to Iraq and Kuwait in the Persian Gulf. The map shows the general region in